https://ghafoorsblog.com/tags/enshittification/Recent content in Enshittification on Ghafoor's Personal BlogHugoenhello@ghafoorsblog.com (AG Sayyed)hello@ghafoorsblog.com (AG Sayyed)Copyright © 2024-2026 AG Sayyed. All Rights Reserved.Tue, 03 Nov 2026 02:29:46 +0000https://ghafoorsblog.com/shorts/society-and-culture/01-control-and-persuasion/002-manufactured-desire/Sun, 01 Nov 2026 00:00:00 +0000hello@ghafoorsblog.com (AG Sayyed)https://ghafoorsblog.com/shorts/society-and-culture/01-control-and-persuasion/002-manufactured-desire/<p class="lead text-primary"> Wants can be designed, products can be made to wear out, and even the record of the past can be quietly replaced by copies. These shorts ask how much of what we want, buy and believe was shaped by someone else's incentive. </p> <hr> <h2 id="edward-bernays-and-the-engineering-of-consent">Edward Bernays and the Engineering of Consent</h2> <p><em>Published 2026-08-06 · <a href="https://www.youtube.com/shorts/mvAMvs0rz70" target="_blank" rel="noopener noreferrer">Watch the short</a></em></p> <p>The short argues that advertising was built on purpose to install desires people did not have. In 1928 <strong>Edward Bernays</strong>, the nephew of <strong>Sigmund Freud</strong>, published a book applying his uncle&rsquo;s psychology to the public, which he called the engineering of consent. He wrote that those who manipulate this unseen mechanism of society form an invisible government.</p>